Institut für Kommunikationswissenschaft und Medienforschung (IFKW)
print

Sprachumschaltung

Navigationspfad


Inhaltsbereich

Information in English

Prof. Dr. Romy Fröhlich

Romy Fröhlich has built a reputation for her work on the influence of (political) public relations on media coverage/journalism, as well as her work on the media coverage of war and violence. For more than 20 years, she has published nationally and internationally on both topics, and she regularly presents her findings at top scientific conferences around the world. A special emphasis of her work relates to gender sensitive aspects [e. g., “The coverage of war, security, and defense policy: Do Women matter?” European Journal of Communication, 25(1), 2010, pp. 1–10). Together with Helmut Scherer, she has been Principal Investigator in the to date only existing longitudinal content analysis of the media coverage of war (over a period of 10 years; funded by the German Research Foundation (DFG)).

On 1.1.2014 her latest research project started: "(In)Forming Conflict Prevention, Response and Resolution: The Role of Media in Violent Conflict (INFOCORE)". INFOCORE is an international collaborative research project funded under the 7th European Framework Program of the European Commission. It comprises leading experts from all social sciences, and includes nine renowned research institutions from seven countries. Its main aim is to investigate the role(s) that media play in the emergence or prevention, the escalation or de-escalation, the management, resolution, and reconciliation of violent conflict.

At the invitation of Professor Dr. Ingrid Volkmer at the University of Melbourne, Australia, Romy Fröhlich has been working with Dr. Michael Ewing, Dr. Jacob Groshek (both University of Melbourne) and Dr. Dwi Djenar (The University of Sydney) on a “Discovery”-Scheme-Application with the Australian Research Council: “Urban youth & networked spheres: An international study of public communication in social media spaces.” The project aims to investigate how young people perceive social networked spheres within the broader context of public spaces. Through an international comparative approach, the planned study will provide new insights into the use of social media for shaping national and transnational public spheres by future key agents of social, political and economic change.

Romy Fröhlich is part of a dense international network of scholars that has, among other things, led to the publication of two edited volumes comprising a variety of authors from different countries within and beyond Europe: “Journalism education in Europe and North America. An international comparison” (London: Hampton Press, 2003; co-edited with Christina Holtz-Bacha) and “Women journalists in the Western world: Equal opportunities and what surveys tell us.” (Cresskill, N.J.: Hampton Press, 2008; co-edited with Sue Lafky). She is currently editing another book on “Media, conflict and security” together with Piers Robinson (The University of Manchester, UIK) and Philip Seib (University of Southern California, USA), which will be published by Routledge.

Romy Fröhlich is editor of one of Germany’s main textbooks on the theory and practice of public relations (Wiesbaden: VS Verlag; co-edited with Günter Bentele and Peter Szyszka). She is also editor of "Media, war and armed conflict" (Routledge) and Co-Editor of the "Routledge handbook of media, conflict and security" (together with Piers Robinson and Philip Seib). She serves on the editorial (advisory) boards of several leading international scientific journals (“Corporate Communication”, “Studies in Communication Sciences”, ”Journalism & Mass Communication Editor”, “Communication, Culture & Critique” and “Feminist Media Studies”). She is a member of the German Communication Association (DGPuK) (2002–2006: President; 1998–2002: Vice President), International Communication Association (ICA), International Association for Media and Communication Research (IAMCR) (2000–2005: Member of the Leading Council of the Professional Education Division). Between 2007 and 2017, she chaired LMU’s Mentoring Program for Young Female Scientists at the Faculty for Social Sciences (by appointment through the university’s president).

 

Major international publications and conference papers

Edited Books


Fröhlich, R. (Ed.). (2018). Media, war and armed conflict: Dynamics of conflict news production and dissemination. London, New York: Routledge.

Robinson, P., Seib, P., & Fröhlich, R. (Eds.). (2016). Routledge handbook of media, conflict and security. Oxford: Routledge.

Fröhlich, R. & Lafky, S. (Eds.). (2008). Women journalists in the Western world: Equal opportunities and what surveys tell us. Cresskill, N. J.: Hampton Press.

Fröhlich, R. & Holtz-Bacha, C. (Eds.). (2003). Journalism education in Europe and North America. An international comparison. London: Hampton Press.

 

Articles in Peer-Reviewed Academic/Scientific Journals

Neuberger, C., Bartsch, A., Fröhlich. R., Hanitzsch, T., Reinemann. C., & Schindler, J. (2023). The digital transformation of knowledge order: A model for the analysis of the epistemic crisis. Annals of the International Communication Association. Published online https://doi.org/10.1080/23808985.2023.2169950

Fröhlich, R., & Jungblut, M. (2021). Epistemic evidence in strategic-persuasive communication: On the effects of investing in the truthfulness of NGOs’ strategic crisis and conflict communications. International Journal of Communication, 15, 2968–2986.

Fröhlich, R., & Knobloch, A. S. (2021). “Are they allowed to do that?” Content and typology of corporate socio-political positioning on TWITTER. A study of DAX-30 companies in Germany. Public Relations Review, 47(5), Article 102113 (online first).

https://www.sciencedirect.com/science/article/abs/pii/S0363811121001065

Fröhlich, R. & Jungblut, M. (2018). Between factoids and facts: the application of “evidence” in NGO strategic communication on war and armed conflict. Media, War & Conflict (Special Issue), 11(1), 85-106. Online first 19.09.2017, DOI: 10.1177/1750635217727308

Fröhlich, R., & Baudisch, S. (2016). Far from fifty-fifty: Legal measures and the relative lack of women in powerful decision-making positions in Germany’s broadcasting sector. Journal of Broadcasting & Electronic Media, 60(2), 1–26. DOI: 10.1080/08838151.2016.1164165

Fröhlich, R. (2014). Book people in Germany: A study on the professional situation and career conditions of men and women in the German book publishing industry and the book trade. Publishing Research Quarterly, 30, 223-243. Online First 10.4.2014, DOI: 10.1007/s12109-014-9361-8

Fröhlich, R., Koch, T., & Obermaier, M. (2013). What’s the harm in moonlighting? A qualitative survey on the role conflicts of freelance journalists with secondary employment in the field of PR. Media, Culture and Society, 35, 809–829.

Fröhlich, R. (2013). Young future PR-professionals: Perceptions of the future occupational field and assessment of current PR education. A survey of tertiary level students in Austria, Germany and Switzerland. Studies in Communication Sciences, 13(1), 24–32. Online first 2.4.2013, DOI: 10.1016/j.scoms.2013.04.002

Fröhlich, R., Quiring, O. & Engesser, S. (2012). Between Idiosyncratic Self-Interests and Professional Standards: A Contribution to the Understanding of Participatory Journalism in Web 2.0. Results from an Online Survey in Germany. Journalism – Theory, Practice & Criticism, 13, 1039 –1061. DOI: 10.1177/1464884912442282

Fröhlich, R. (2010). The coverage of war, security, and defense policy: Do women matter? A longitudinal content analysis of broadsheets in Germany. European Journal of Communication, 25(1), 1–10.

Fröhlich, R. & Peters, S. B. (2007). PR “bunnies” caught in the agency ghetto? Gender stereotypes, organizational factors, and women’s careers in PR agencies. Journal of Public Relations Research, 19(3), 229–254.

Fröhlich, R. & Rüdiger, B. (2006). Framing political public relations: Measuring success of strategies in Germany. Public Relations Review, 32, 18–25.

Fröhlich, R. (1995). Coping with the new system. Implications of journalism education in former GDR after democratization. Le Reseau/The Global Network, no.Vol.(3), 33–47.

Contributions/Articles in Edited Books

Fröhlich R. (2023). “Doing gender”: Cultural differences in the feminization of PR in Europe. In P. J. Creedon, & L. A. Wackwitz (Hrsg.), Women in mass communication. Diversity, equity, and in-clusion (S. 157-173). London, New York. Routledge. DOI: 10.4324/9781003316190-13

Fröhlich, R. (2022). Journalism or public relations? Proposal for conceptualizing a user-oriented re-search program on the confounding of the two genres online. In B. Krämer, & P. Müller (Hrsg.), Questions of communicative change and continuity. In memory of Wolfram Peiser (S. 167-207). Baden-Baden: Nomos.

Fröhlich, R. (2019). Public relations/strategic communications. In T. P. Vos, & F. Hanusch (Hrsg.), The international encyclopedia of journalism studies (S. 1-12). Hoboken, NJ: Wiley. https://doi.org/10.1002/9781118841570.iejs0269

Fröhlich, R. (2018). Introduction: Media’s role in the creation of knowledge and images of wars: More relevant and more complicated than ever. In R. Fröhlich (ed.), Media, war and armed conflict: Dynamics of conflict news production and dissemination (pp. 3-22). London, New York: Routledge.

Fröhlich, R. (2018). The integration of findings: Consequences of empirical results for the advancement of theory building. In R. Fröhlich (ed.), Media, war and armed conflict: Dynamics of conflict news production and dissemination (pp. 181-303). Lon-don, New York: Routledge.

Fröhlich, R. (2018). Practical implications and suggestions for the applied fields of journalism, media assistance, NGOs and politics. In R. Fröhlich (ed.), Media, war and armed conflict: Dynamics of conflict news production and dissemination (pp. 304-328). London, New York: Routledge.

Fröhlich, R. & Jungblut, M. (2018). The dynamics of strategic communication over time: Pat-terns of persuasive communication and its relevance for the construction of discourse on war and conflict. In R. Fröhlich (ed.), Media, war and armed conflict: Dynamics of conflict news production and dissemination (pp. 75-107). London, New York: Routledge.

Fröhlich, R. (2017). The changes in modern activist communication: Theoretical insights into new challenges for public relations. In S. Duhe (ed.), New media and public relations (3rd edition) (pp. 185-197). New York: Peter Lang.

Fröhlich, R. (2016). Gender, media and security. In P. Robinson, P. Seib, & R. Fröhlich (eds.), Routledge handbook of media, conflict and security (pp. 22-35). London, New York: Routledge.

Schöller, C., & Fröhlich, R. (2016). Brand communities in social media – strategic approaches in corporate communication. In N. T. J. Tindall, & Hutchins, A. (eds.), Public relations and participatory culture: Fandom, social media and community engagement (pp. 71-88). London, New York: Routledge.

Fröhlich, R. (2013). Women, media, and war: The representation of women in German broadsheets between 1980 and 2000. In J. Seethaler, M. Karmasin, G. Melischek & R. Wöhlert (eds.), Selling war. The role of the mass media in hostile conflicts form World War I to the ‘War on Terror’ (pp. 157–180). Bristol, UK, und Chicago, IL: Intellect und The University of Chicago Press.

Fröhlich, R., & Schöller, C. (2012). Online brand communities: New public relations challenges through social media. In S. Duhe (ed.), New media and public relations (2nd edition) (pp. 86-95). New York, NY: Peter Lang.

Fröhlich, R. (2009a). PR professionals in Germany: Far behind expectations? In E. Invernizzi, T. M. Falconi, & S. Romenti (eds.), Institutionalising PR and corporate communication (pp. 255–276). Varese, Italien: Pearson.

Fröhlich, R. & Holtz-Bacha, C. (2009b). The German journalism education landscape. In Georgios Terzis (ed.), European journalism education (pp. 131–147). Bristol, UK: Intellect, The Mill; Chicago; IL: Intellect, The University of Chicago Press.

Fröhlich, R. & Lorenz, S. B. (2009c). Self-employed public relations practitioners in Germany: "One-woman-shows" beyond male hierarchies? In E. Invernizzi, T.M. Falconi & S. Romenti (eds.), Institutionalising PR and corporate communication (pp. 277–303). Varese, Italien: Pearson.

Fröhlich, R. (2008). Consonance of Media Content. In W. Donsbach (ed.), The international encyclopedia of communication (Volume III) (pp. 937–941). Oxford, UK, and Malden, MA: Wiley-Blackwell, 2008.

Fröhlich, R. (2008). Political public relations: Research on its success and its influence on German media coverage. In A. Zerfaß, B. van Ruler, & K. Sriramesh (eds.), Public relations research. European and international perspectives and innovations (pp. 153–164). Wiesbaden: VS Verlag für Sozialwissenschaften.

Fröhlich, R. & Holtz-Bacha, C. (2008). Gender and German Journalism: Where do all the women go? In Romy Fröhlich & Sue Lafky (eds.), Women journalists in the Western world: Equal opportunities and what surveys tell us (pp. 81–97). Cresskill, NJ: Hampton Press.

Fröhlich, R. & Lafky, S. (2008). Introduction: Gender, culture and news work in the Western world. In Romy Fröhlich & Sue Lafky (eds.), Women journalists in the Western world: Equal opportunities and what surveys tell us (pp. 1–9). Cresskill, NJ: Hampton Press.

Fröhlich, R. (2007). Three Steps forward and two Steps back? Women journalists in the West-ern world between progress, standstill, and retreat. In Pamela Creedon & Judith Cramer (eds.), Women in mass communication (third edition) (pp. 161–176). Thousand Oaks, London, New Delhi: Sage.

Fröhlich, R. & Wimmer, J. (2007). The determination of the success of organizational relation-ship management through network structure: The ATTAC case. In Sandra C. Duhe (ed.), New media and public relations (pp. 217–231). New York: Peter Lang.

Fröhlich, R. (2004). Feminine and Feminist Values in Communication Professions: Exceptional Skills and Expertise or “Friendliness Trap”? In Marjan de Bruin & Karen Ross (eds.), Gender and Newsroom Cultures: Identities at Work (pp. 65–77). Cresskill, NJ: Hampton Press.

Fröhlich, R. & Holtz-Bacha, R. (2003). Challenges for today’s journalism education. In Romy Fröhlich & Christina Holtz-Bacha (eds.), Journalism education in Europe and North America. An international comparison (pp. 307– 323). Cresskill, NJ: Hampton Press.

Fröhlich, R. & Holtz-Bacha, C. (2003). Journalism education in Germany: A wide range of dif-ferent ways. In Romy Fröhlich & Christina Holtz-Bacha (eds.), Journalism education in Eu-rope and North America. An international comparison (pp. 187–205). Cresskill, NJ: Hampton Press.

Fröhlich, R. & Holtz-Bacha, C. (2003). Preface. In Romy Fröhlich & Christina Holtz-Bacha (eds.), Journalism education in Europe and North America. An international comparison (pp. vii-ix). Cresskill, NJ: Hampton Press.

Fröhlich, R. (1997). Between challenge and burden: Changing contexts in East Germany after democratization. In James L. Owen (ed.), Context and communication behavior (pp. 445–453). Reno, Nevada: Context Press.

Fröhlich, R. & Holtz-Bacha, R. (1993). Structures of inhomogeneity – dilemmas of journalism training in Europe. In Gerd G. Kopper (ed.), Innovation in journalism training. A European perspective (pp. 13–25). Berlin: Vistas.

Online-/Open Access-Publications


Fröhlich, R. (2015). INFOCORE definitions: “Gender-Sensitive Perspective”. Munich: Ludwig-Maximilians-Universität München. https://www.infocore.eu/wp-content/uploads/2016/02/def_Gender-Sensitive_Perspective.pdf

Fröhlich, R. & Jungblut, M. (2015). INFOCORE definitions: “Strategic Communicator/Communication”. Munich: Ludwig-Maximilians-Universität München. http://www.infocore.eu/results/definitions/

Jungblut, M., & Fröhlich, R. (2015). INFOCORE definitions: “Source/Advocate”. Munich: Ludwig-Maximilians-Universität München. http://www.infocore.eu/results/definitions/

Fröhlich, R. (2014). Mission statement work package 6 “Strategic Communication/PR”. INFOCORE Working Paper 2014/03. Munich: LMU. http://www.infocore.eu/about-infocore/structure-of-the-project/

Fröhlich, R. & Jungblut, M. (2014). Development, structure and context of frames – The analysis of verbal communication material of strategic communicators in PR and Propaganda. INFOCORE Methodological Framework Paper, Work Package No. 6 "Strategic Communication". http://www.infocore.eu/wpcontent/uploads/2016/02/INFOCORE_Methodological-Framework-WP6.pdf

Fröhlich, R. (2014). Mission statement work package 6 “Strategic Communication/PR”. INFOCORE Working Paper 2014/03. Munich: LMU. http://www.infocore.eu/about-infocore/structure-of-the-project/

Fröhlich, R. (2014). Strategic communication’s contributions and roles in the media’s
dynamic construction and contestation of conflict discourse. Theoretical/conceptual framework for Work Package 6: “Strategic Communication”. INFOCORE Working Paper 2014/06. http://www.infocore.eu/wp-content/uploads/2016/02/Conceptual-Paper-WP6_final.pdf

Fröhlich, R. (2014). Theoretical/conceptual framework for the gender-sensitive perspective of INFOCORE (WP1 – WP10). Munich: Ludwig-Maximilians-Universität. http://www.infocore.eu/wp-content/uploads/2016/02/INFOCORE-conceptual-paper_INFOCOREs-gender-sensitive-Perspective.pdf

Papers Presented at Peer-Reviewed Scientific Conferences


Fröhlich, R. & Jungblut, M. (2018). NGOs’ visibility in conflict news coverage – On the relevance of evidence-based communication. Paper presented at the BledCom Conference, 5.-7. Juli 2018, Bled and Ljubljana (University of Ljubliana), Slovenien.

Fröhlich, R. (2016). The framing of women in strategic communication on war and violent conflict – A reproduction of harmful gender stereotypes? Results from an international large-scale framing analysis. Paper presented at the ECREA (European Communication Research and Education Association) conference, 9.-12. November 2016, Prag, Tschechische Republik.

Jungblut, M. & Fröhlich, R. (2016). Between factoids and facts: Analyzing excellence in NGO communication. Paper presented at the ECREA 6th European Communication Conference, Prague, Czech Republic.

Fröhlich, R., Baden, C., Berganza, R., Dimitrakopoulou, D., Frère, M.-S., Hanitzsch, T., Meyer, C., Tenenboim-Weinblatt, K., Terzis, G., Trpevska, S., & Wolfsfeld, G. (2014). „Informing conflict prevention, response & resolution: The INFOCORE consortium’s approach to production and dissemination of news in violent conflict.” Paper presented at the panel “Advancing theory and research on the role of journalism in war and conflict” of the scientific conference of the ECREA, 12.-15. November, Lisbon, Portugal.

Fröhlich, R., Schöller, C. & Koch, T. (2011). „Success factors in PR-consultancy. A survey among internationally and nationally operating companies and agencies.“ Vortrag auf der Tagung der DPRG-Fachgruppe „PR/Organisationskommunikation“, 3.-5.11.2011, Fribourg, Switzerland.

Fröhlich, R., Quiring, O. & Engesser, S. (2010). “Between Idiosyncratic Self-Interests and Professional Standards: A Contribution to the Understanding of Participatory Journalism in Web 2.0. Results from an Online Survey in Germany.” Paper presented at the Annual Conference of the ICA (International Communication Association), Singapore, 22. – 26. June 2010. (mit Oliver Quiring und Sven Engesser) [Top Three Faculty Paper Award]

Fröhlich, R. & Kaspar, E. (2009). “Participatory Journalists in Germany – New ‘Journalists’ in the web 2.0? An Online Survey.” Paper presented at the international conference “Journalism in the 21st Century”, 15.–18.7.2009, The University of Melbourne, co-sponsored by the ICA, Melbourne, Australia.

Fröhlich, R. (2008). “PR professionals in Germany – far behind expectations?" Paper presented at the conference of the EUPRERA (European Public Relations Education and Research Association), IULM University, Milan, Italy, 16.-18.10.2008,

Fröhlich, R. & Peters, S. (2008). “Self-Employed Public Relations Practitioners in Germany. ‘One-woman-shows’ beyond male hierarchies?” Paper presented in the “Open session on innovative developments on PR Research in Europe” at the conference of the IULM University, Milan, Italy, 16.-18.10.2008.

Fröhlich, R. & Peters, S. (2007). “Female communication professionals caught in the friendliness trap? Feminization and its impact on gender-based occupational image, identity and status. Paper presented at the conferen¬ce of the IAMCR (International Association for Media and Communication Research), Paris, France, Juli.

Fröhlich, R. (2006). “The coverage of war, security, and defense policy: Do Women matter? A longitudinal content analysis of broadsheets in Germany.” Paper presented at the conference of the ICA, Dresden, Germany, 19.-23.6.2006.

Fröhlich, R. & Peters, S. (2006). “PR Bunnies caught in the agency ghetto? The impact of ‘new’ gender stereotypes on women’s careers in Public Relations.” Paper presented at the conference of the ICA, Dresden, Germany, 19.-23.6.2006.

Fröhlich, R. & Wimmer, J. (2006). “The benefits of an open network. The influence of network structures on the success of counterculture, using the example of Attac Germany.” Paper presented at the conference of the ICA, Dresden, Germany, 19.-23.6.2006.

Fröhlich, R. (2004). “Obstacles for Women's Future and Career in Public Relations: Feminine and Feminist Values as a ‘Friendliness Trap’?” Paper presented at the conference of the ANZCA (Australian and New Zeeland Communication Association) “Making a Difference”, 7.–9.7.2004, Sydney, Australia.

Fröhlich, R. & Rüdiger, B. (2004). “How successful are communication strategies of political parties? A framing analysis of political PR during the national debate on immigration in Germany.” Paper presented at the conference of the AEJMC (Association for Education in Journalism and Mass Communication), 4.–7.8.2004, Toronto, Canada.

Fröhlich, R. & Rüdiger, B. (2004). “Political Public Relations: Measuring the ‘Success’ of political communication strategies.” Paper presented at the conference of the ANZCA “Making a Difference”, 7.–9.7.2004, Sydney, Australia.

Fröhlich, R. & Rüdiger, B. (2004). “Public relations of political parties: A new approach for the evaluation of political communication strategies.” Paper presented at the conference of the EUPRERA and DGPuK (Deutsche Gesellschafts für Publizistik- und Kommunikationswissenschaft), Leipzig, Geermany, 23.-26.9.2004.

Fröhlich, R., Scherer, H. & Scheufele, B. (2004). “The Germans to the front. Die Auslandseinsätze der Bundeswehr in der Berichterstattung der FAZ und SZ von 1989 bis 2000. Vortrag auf der Tagung „Krieg als mediatisiertes Ereignis“, der DGPuK-Fachgruppe „Kommunikation und Politik“ und des DVPW-Arbeitskreises „Politik und Kommunikation“, Hamburg, Germany, 13.–14.2.2004.

Fröhlich, R. (2002). “The bad news is: The good news is bad. Or: How Gender Stereotypes Within the Context of ‘Feminisation’ Negatively Influence Women’s Career in Public Relations.” Paper presented at the conference of the ICA, Seoul, South Korea, July.

Fröhlich, R. (2002). “Women, Media, and War: The Representation of Women in the Mass Media.” Paper presented at the conference of the ICA, Seoul, South Korea, July.

Fröhlich, R. (2004). “The ‘Friendliness Trap’: How the gendered nature of the social and cultural context of media contributes to the discrimination against female journalists.” Paper presented at the UNESCO JourNet conference, 16.–19.2.2004, Newcastle, Australia.

http://portal.unesco.org/ci/en/ev.php-URL_ID=19079&URL_DO=DO_TOPIC&URL_SECTION=201.html

Fröhlich, R. (2000).”Between Obstacles and Progress –– Journalism Education in Eastern Europe.” Paper presented at the conference of the IAMCR, Singapore, July.

Fröhlich, R. (2000).”Feminine and Feminist Values in Communication Professions: Special Competence and Au¬thority Or ‘Friendliness Trap’?” Paper presented at the con¬feren¬ce of the IAMCR, Singapore, July.

Fröhlich, R. (1996). "Coping with crisis. Public-service broadcasting in Germany and the application of public relations during times of threat." Paper presented at the conference of the IAMCR, Sydney, Australia, August.

Fröhlich, R. (1996). "Virgins, vamps, and lack of reality: A content analysis of crime coverage in German local newspapers. Paper presented at the conference of the IAMCR, Sydney, Australia, August.

Fröhlich, R. (1995). "The challenge of democracy. Future journalists during times of change. The GDR case." Paper presented at the conference of the WCA (World Communication Association), Vancouver, Canada, July.

Fröhlich, R. (1995). "Women in German mass communication and journalism. A contribution to an international comparison. Part 1: Women in German journalism education." Paper presented at the conference of the AEJMC, Washington D.C., USA, August.

Fröhlich, R. (1994). "Journalism education in former GDR. Implications for self-assessment and role definition of young journalists after democratization." Paper presented at the conference of the IAMCR, Seoul, South Korea, July.

Fröhlich, R. (1994). "The 'secret seduction' of the press? Aspects of characteristics of PR influencing media coverage." Paper presented at the conference of the ICA, Sydney, Australia, July.

Fröhlich, R. & Holtz-Bacha, C. (1994). "From preponderance to underrepresentation: Fe-male faculty in journalism and mass communication in Germany." Paper presented at the conference of the IAMCR, Seoul, South Korea, July.

Fröhlich, R. & Holtz-Bacha, C. (1994). "Structures of inhomogeneity: Journalism training in Europe". Paper presented at the conference of the IAMCR, Seoul, South Korea, July.

Fröhlich, R. (1993)."Coping with the new system. Self-assessment, role-definition and professional expectations of journalism students in former GDR after democratization." Paper presented at the conference of the ICA, Washington D.C., USA, May.

Fröhlich, R. (2016). Achievements. Introductory speech at INFOCORE’s second stakeholder conference, 16. November 2016, Brussels, Belgium.

Fröhlich, R. (2016). Introduction: Comparative, diachronic and holistic: Conceptualising a new approach for the analysis of conflict news coverage and public discourse on armed conflicts. INFOCORE’s final conference, 17. November 2016, Brussels, Belgium.

Fröhlich, R. (2016). The representation of women in strategic communication on war and cio-lent conflict. INFOCORE’s final conference, 17. November 2016, Brussels, Belgium.

Fröhlich, R. & Jungblut, M. (2016). Policy implications: Effective communication strategies and media relations during conflict: Suggestions for NGOs and political actors. INFOCORE’s final conference, 17. November 2016, Brussels, Belgium.

Fröhlich, R. & Jungblut, M. (2016). Policy brief: Effective communication strategies and media relations during conflict: Suggestions for NGOs. INFOCORE’s Second Stakeholder Confer-ence, 16. November 2016, Brussels, Belgium.

Jungblut, M. & Fröhlich, R. (2016). Political actors’ and NGOs’ (strategic) communication ac-tivities during conflicts: Quantity and quality across time. INFOCORE’s final conference, 17. November 2016, Brussels, Belgium.

Fröhlich, R. (2015). “INFOCORE: The consortium’s theoretical and empirical approach to pro-duction and dissemination of news in violent conflict.” Introductory speech at the INFOCORE-Stakeholder-Conference, 9. Oktober 2015, Brüssel, Belgien.

Baden, C., Tenenboim-Weinblatt, K., & Fröhlich, R. (2013). „Dynamics of conflict framing in me-dia coverage: Psychological, social, and semantic processes of evolving conflict perceptions.” Pa-per presented at the annual scientific meeting of the International Society of Political Psychology (ISPP), The Political Psychology & Decision Making Program of the Lauder School of Govern-ment, Diplomacy and Strategy, IDC Herzliya, 8.-11. Juli, Herzliya, Israel.

Fröhlich, R. (2011). „Fostering peace-building in a changing geopolitical context.“ Invited paper presented at the conference ‚Conflict and peace in a changing international context’. Organized by BMBF, NKS & net4society, 6. – 7. July 2011, Brussels, Belgium.

Fröhlich, R. (2009). “The coverage of war, security, and defense policy: Do Women matter? A Longitudinal Content Analysis of Broadsheets in Germany.” Paper presented at the Symposium of the Austrian Academy of Sciences and the University of Klagenfurt, Wien, Österreich, 5.-7.3. 2009.

Fröhlich, R. (2004). “A mixture between practice- and research-oriented approaches – ‘refuelling’ scientific PR-batteries.” Welcome and opening speech at the conference of the European Public Relations Education and Research Association (EUPRERA), Leipzig, 23.-26.9.2004.

Fröhlich, R. (2000). “Main actors in war – German quality–press and the coverage of people(s) in war.” Paper presented at the international workshop ‚Gender, War and Violence‘ of the Marie-Jahoda Guest-Professorship for international gender studies. Bochum: Ruhr-Universität Bochum, 28.1.2000.

Fröhlich, R. (2000).”Mediasystems in Eastern Europe. Challenges, changes and characteristics.” Studies for European Culture, Institut für Pädagogik der Ruhr-Universität Bochum, 12.1.2000.

Fröhlich, R. & Holtz-Bacha, C. (1993). "Journalism training in Europe. First results of an interna-tional survey." Questions for a start, conference on innovation in journalism training. A European perspective, Dortmund, 25.–26.6.1993.

Fröhlich, R. (1992)."Coping with crisis. The Application of public relations through public-service broadcasting in Germany. A study on determinants for the public relations of ARD." Paper present-ed at the 'Atelier doctoral d'été: Communication, médias, identités', arranged by the network of Eu-ropean doctoral education in communication and media. Université Stendhal, Grenoble, Frank-reich, September.

Fröhlich, R. (1989). “Frustrating confusion or interesting variety? Public relations education in the Federal Republic of Germany.” International Association of Business Communicators (IABC), Co-lumbus Chapter Board Meeting, Columbus/Ohio, USA, August.

Fröhlich, R. (1989). “More than nothing but less than satisfactory: German university level educa-tion in public relations.” Ohio State University, Columbus, Ohio, USA, July.

Fröhlich, R. (1989). “Role models in public relations. Results of research in the FRG.” Kent State University, Kent/Ohio, USA, September.

Teaching

Lectures since 1996

  • “Public Relations: Introduction in Basics and Theory”
  • „Public Relations as a Profession“
  • “Communication Research National and International: Scientific Results from Surveys on Media People (Journalism and PR)“
  • „Media Systems: An International Comparison”
  • „A Different History of Media History: The Audience in the Light of Social Change and the Evolution of Media“
  • “Media – Ethics – Moral”
  • “Introduction to Communication History and Theory”
  • „Theory and Practice of Media Entertainment“
  • „Development and Results of Gender Related Communication Research. An International Comparison”
  • “Famous Women in Current German Journalism: A Lecture with Prominent Guests”
  • „The History of German Radio Programmes: From ‘Word Content’ to ‘Music Only’”

Seminars since 1986

  • „Media, Public Opinion and War: An International Comparison of Journalism, Propaganda and PR in Times of War“
  • „Framing as a Process of the Construction of Reality –– War Coverage as Case Study“
  • “Media and Violence: Newspaper Coverage”
  • “International Protest, the Media and Propaganda”
  • “Political Communication as Political PR”
  • „Political PR and Elections: Influence of PR on Media Coverage“
  • “Journalism, Public Relations and male and female Politicians”
  • “Political Journalism, PR-Professionals and Politicians: About Spin-Doctors and ‚Rent-a-Journo’”
  • “Public Relations Theory”
  • “Corporate Communications as Intangible Asset: The Challenge of Evaluation and Measurement”
  • „Intereffication vs. Determination: PR Theories explaining the Interaction Between Journalism and PR“
  • “PR-Evaluation: An Introduction to Empirical Methods“
  • “PR for Media Organizations“
  • “The Public Relations Strategies of German Public Broadcasting Corporations”
  • "Campaigning: Strategic PR Planning”
  • „Media Relations: A Scientific Reflection on Concepts, Realisation and Evaluation“
  • „The Determination of Journalism through PR!?“
  • „The Internet as Object of Research: Problems and Characteristics of Research Questions and Research Methods”
  • „Women in Communication Professions, in Media and IT: A Comparative International Synopsis.”
  • “Audience Research in Germany in the Light of Social Change and the Evolution of Media: The Development of Methods, Analyses and Results”
  • “Journalistic Genres and Working Techniques”
  • “From the Gatekeeper Approach to Agenda Setting Theory: News Theory – News Values – News Factors”
  • “News Research: Classical Studies & Theories and New Approaches"
  • “Zero Hour: Media in Germany after World War II”
  • “Women and Media in Germany: Their Representation in Media Coverage and the Professional Situation of Female Journalists”
  • “Women in Journalism: An International Comparison”
  • “Male and Female Journalists in Fiction (Literature and Film) and Reality”

Exercise Courses since 1986

  • „Introduction into Quantitative Content Analysis“
  • „Qualitative Research Methods for Media Analysis”
  • „Introduction into Experts Survey“
  • “Quantitative Survey Methods”
  • „Introduction to Strategic PR Planning Methods“
  • „ Introduction to Framing Analysis (Case Study: War Coverage)
  • „The Journalistic Interview: Techniques for Radio and TV“

Servicebereich